It's becoming tougher everyday to attract the attention of the ever exclusive 16-24 year old demographic. Usually advertizers resort to copying a style forein to them and adapting it into an acceptable neat little package, a good example is the ton of rap inspired jingles we see. If that doesn't work advertizers use attentiongrabbing logo and taglines. Sanity be damned!
So clearly Diesel wants their customer base to have balls instead of brains. Idiocracy here we come. I better stock up on electrolytes.